I, Srishti Rishi, started Buzztiger as an event management company and had approached several marketing agencies to take care of the social media management. But the prices they quoted were sky-touching which was somewhat disappointing. However, I realized that there would be many other startups and small-to-medium sized companies who are unable to outsource this function due to financial limitations. That’s when I brought together the A-Team for Buzztiger and bring to people the very best branding, marketing and technical solutions at very budget friendly prices. This, by far, has been one of the best decisions as we are able to cater to companies whose ideas need wings to reach out to their target audience.
For us, success is measured by the growth of the brands we are associated with. Successful moments included a skincare brand being voted as Amazon’s choice within 3 months of it’s launch, a plus-size clothing brand having it’s very own ad campaign for women’s day, an FnB brand collaborating with RAW pressury for a few recipe videos and many more. And one of the most wonderful milestone was when I, as the proud founder of Buzztiger, was a panel member of the Startup Grind discussion on ‘The Journey of a Female Founder’.
Well surprisingly we have obtained a lot of new projects during the lockdown as people are now being aware of the advantages of going digital. Awareness of how you can sell your products and services digitally has increased via social media, website, interaction on zoom, virtual exhibitions and even whatsapp marketing. And along with brand awareness, we are also helping the brands get associated with different online retail platforms such as Nearstore, Belboy, Bharatiya Co, Smytten, etc.
Post lockdown it is definitely to maintain and increase this mojo that we are currently having and also pumped up for more ad shoots and offline marketing which includes association brands with retail outlets.