Madura joshi – Entrepreneur & Co-founder of Sensidew

Meet Madura Joshi, an Indian entrepreneur and co-founder of Sensidew a unique brand of bathing soap that stands out in a teeming market of bathing soaps. The best moisturizing soaps that not only cleanse the skin but moisturizes it for 72 plus hours, which is unmatched by any other soaps or moisturizers!

Madura Joshi is a double postgraduate degree holder with a degree in microbiology and a MBA in human resources. She has worked for more than a decade in the pharma industry, where she has trained thousands of people.

When we get up in the morning, our first thing is to take a bath, and that is where the importance of choosing the right soap enters in. A good choice of soap can prevent many skin issues. Her studies on how soap works led to a meeting with a medalist in soap and oil technology who helped develop the soap with deep research, finally introducing Sensidew, a true soap and not a bath bar.

The soaps by Sensidew have skin like ingredients and natural moisturizing factor (NMF). It boosts NMF (responsible for keeping skin’s dead cell biochemically active) as it attracts moisture from the atmosphere and keeps the skin moisturized for 72+ hours.

Her soaps address different types of skin issues, such as dry skin, oily/acne prone skin, sensitive skin, infection prone skin (infection caused by bacteria, fungi, or viruses) and for tender baby skin. The soaps are made in India and all are Grade 1 soaps (total fatty matter above 76%).

Even dermatologists recommend her soaps as adjuvant therapy since they not only cleanse but also heal. The soap also causes 0% irritation and is animal cruelty-free.

The products are all approved by the Indian FDA to ensure the best quality. Recently, she launched the first-ever shampoo for post-hair transplant scalps.

You can try her products to see the difference in your skin and they are available on Amazon, Flipkart, and offline stores as well as their website.

The future skincare is here!


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