Each day starts with immense new opportunities to pursue our dreams. If one is focused and does not hold back, one can definitely push past the limits and reach for the stars. Kanika Rana, Surat Based Celebrity Jewellery Designer and founder of a leading jewellery brand, is one of them who continues to evolve by breaking through her limits.
Kanika was very fascinated by diamonds and jewellery since her childhood. After getting married in Surat, which is also called the “Diamond City” she was in awe with the type of growth and exposure it offered. As she was always fascinated by diamonds, she developed her limited knowledge by doing valuation and grading courses in Surat followed by a jewellery designing course. She started on a small scale from home and eventually got many orders in real diamond jewellery. This was the start of her career as a jewellery designer.
Among the celebrities who have excellent taste in the jewellery they wear, she would like to design jewellery for Mallika Arora. Kanika loves her qualities of determination, feminine power, fitness freak, and no fear to-say what shall be said- in such a graceful way. With her knowledge and involvement in this field, she then launched her brand “Kanika Rana Fine Jewellery”.
After almost 15 years of experience in real diamond jewellery, Kanika Rana has now started a new online venture of Swarovski, semi-precious gems, and Kundan jewellery and later expanded into customization jewellery.
The Covid-19 global pandemic has changed and affected our lives in unimaginable ways. It has crippled India’s economy and also impacted every avenue possible. Like any other industry, her business and the jewellery industry also have been hit hard as a result of a long list of cancelled or postponed events, shows, exhibitions, and weddings. But she is confident that this is temporary phase that will end soon.This has resulted in revenge buying.
The celebratory mindset of their returning customers looking to celebrate personal milestones also adds to their demand. In the coming future, she plans to take her passion for jewellery designing on a global level.